CLOT’s Edison Chen Partners With Adidas and Supports China’s Next Gen Designers

“The new word is inclusive, and not in the woke way,” said an eager Edison Chen, the Hong Kong actor, rapper, and fashion designer, as he walked through the lineup of his 20th anniversary show for CLOT, which took place on Friday at Shanghai’s C-Park. “In the past we were exclusive: ‘you can’t buy this,’ ‘you can’t see us,’” explained the multi-hyphenate. “A lot of young designers and publications wanted to work with us, but we were all about how we only fucked with some guys and not everyone.”

Fashion has changed, and the hype and insularity that once propped up brands like CLOT has been replaced by a pop culture-level curiosity for the industry, its players, and its inner workings. This much Chen is aware of, and rather than staying in the past he wants to move CLOT forward, as he said backstage a few hours before his show.

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