CHIC from 28 to 30 August 2023 Confirms position as service provider for the fashion industry

The autumn event of CHIC, China International Fashion Fair from 28 to 30
August at the National Exhibition& Convention Center Shanghai with 424
exhibitors and 53,137 visitors was characterised by a busy business
atmosphere with a high visitor frequency. CHIC recorded a total of 53,137
trade visitors.

Highlights:

As a platform for supply chain solutions, CHIC Autumn has firmly positioned
itself in the fashion business. China International Fashion Fair is the most
important international business platform for both the fashion industry and
fashion trade. With CHIC in the second half of the fair, the organisers of
CHIC aim to provide an innovative, elaborate and inclusive platform for the
supply chain of the fashion industry.

“There are indeed many new top companies in China that are indispensable
in the international supply chain. CHIC provides the necessary face-to-face
forum for dialogue, networking and establishing business contacts. Industry
leaders, including well-known brands, organisations and the trade come
together here. Especially the increased interest of the numerous international
visitors proves the intercontinental interconnectedness of the fashion
industry. CHIC acts as a service agency for the entire fashion industry and
trade!” – Chen Dapeng, president CHIC and China National Garment Association

Exhibitors

Market leaders, newcomers and niche brands presented the latest
developments in the Chinese apparel market in three halls: CHIC
SELECTED, TAILORING JOURNEY, UNIQUE SPECIALITIES, THE
WARDROBE, DENIM WORLD, FASHION TECH, EMERGING TALENTS
and ACCESSOIRES/FOOTWEAR/BAGS.
The entire spectrum of garment production was on display, from suits by
industry leaders such as Kutesmart in CHIC SELECTED or Kashiyama in
TAILORING JOURNEY, down jackets by Yabaobao in UNIQUE
SPECIALITIES, creative womenswear by Ben Yi Fan in THE WARDROBE,
in DENIM WORLD the industry cluster SHUN DE JUN’AN, Guangdong

Province presented the concentrated power of denim production. Young
talents were showcased in EMERGING FASHION TALENTS such as the
FASHION INSIGHT group from South Korea or the JIN HUI designer group
from Shenzhen. The Moscow Export Center, which was represented by 15
companies for the first time, was also satisfied with the customer frequency.

Efficient match making networking

The eighteen match making events held at CHIC were highly appreciated by
both exhibitors and visitors. These shopping meetings were organised for,
among others: Reserved, House &Cropp and Sinsay from Poland, F&F from
South Korea, Linus from Germany, UR with its brand Benlai (one of China’s
most famous vertical fashion brand) or herland (Chinese online brand) and
others.

Mr SULTAN ADEL KOTB from Movie Star, USA confirmed: “The exhibitors
were all very well prepared and presented their products to me efficiently, I
could not only directly overview the new designs but also immediately get an
impression of the new materials and technologies”. This was also underlined
by Ms CRISTINA CORSINI of Sede Legal Joyce from Italy: ” The match
making made my visit very sustainable and economical after CHIC
researched exactly the right suppliers based on my sourcing needs. I was
looking for men’s shirts, women’s skirts, dresses and coats. Suppliers’ fits are
trimmed with subtle alterations to fit less than perfect body shapes, which is
exactly what I’m looking for.” Likewise, the efficiency was praised by Mr DIAZ
HERNANDEZ AGUSTIN, SIGLOXXI IMPORTADORA DE REGALOS from
Spain: “Match making allowed me to meet many good suppliers in one
morning and use the afternoon to visit the fair.” Mr DIEGO FERNANDO
LOPEZ SUAREZ from Euro Leder Star GmbH: “I was mainly looking for
coats, padded jackets and Eco-Friendly furs and I must say that I saw many
good offers.”

CHIC TALK and CHIC SHOWS

Numerous seminars and workshops such as the 2023 China Apparel
Livestream E-Commerce Supply Chain Summit, the 2023 China Apparel

Digital Supply Chain Summit, the 2023 China Garment Cross-border E-
Commerce Supply Chain Summit, the 2023 China Denim Supply Chain

Summit and the 2023 China Apparel Sourcing Innovation Conference have
informed and encouraged dialogue among industry leaders, renowned
brands, organisations and visitors, proving CHIC as a centre of excellence.

The fashion shows at CHIC SHOWS by Kutesmart, BENZHAORI,
YABAOBAO, SEVENYIGO and other brands, as well as the fashion show co-
hosted by Fashion Shaoxing and Quality Ou’hai, reflected the endless charm
of next season’s fashion trends.

WeChat Mini Programme

The CHIC WeChat Mini programme is the essential service tool of the fair:
Visitor registration, business matching, livestream publications, everything
runs through the programme and is used intensively by all fair participants.

The next spring CHIC, the largest fashion fair in Asia, will take place from 6
to 8 March 2024 at the New Exhibition & Convention Center in Shanghai.
The focus will be on brand presentations and retail. The flagship event of
CHIC is planned to take place on 117,200 square metres in 5 halls. More
than 1,600 exhibitors and brands and over 170,000 visitors are expected.
International participants, such as from Italy and France, have already been
announced.