For some, the smell of chai and pumpkin conjures up all the autumn feels, for others it’s the return of beanies and knee-high boots. For me, …
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How to Make The ‘Cowboy Copper’ Hair Trend Work For You
The copper hair trend is back, but this year, it’s had a rebrand. That’s right, say hello to ‘cowboy copper’ hair. Thanks to TikTok, this hair …
The 5 Best Autumn Hair Colours to Take to the Salon
If you ask me, autumn and winter are the best months for experimenting with new hair colour trends. There’s something about the cooler, crisp air that …
Shoe Trends 2023: 11 Styles That Dominated the Runway
If you ask me, there’s no easier way to dip your toe into a trend than with a pair of shoes (I promise that pun …
This "Dated" Flat-Shoe Trend Is Officially Chic Again—Here Are 9 Ways to Wear It
I can still remember my first pair of ballet flats, which my mother bought me when I started dance classes as a 7-year-old. I loved …
8 Autumn Trends to Skip, and 8 Anti-Trend Alternatives
At Who What Wear UK, we’re firm believers in smart shopping, and we will always recommend investing in pieces that will stand the test of time rather than …
5 Expensive-Looking Jeans Outfits for Autumn
Although denim is characteristically relaxed, it’s often the foundation for creative expression and has birthed some of the most iconic looks, from Princess Diana to Cindy …
H&M’s Autumn Edit Is Here: 31 Impressive Buys to Shop Now
When it comes to affordable high street destinations, it’s impossible to overlook H&M. The brand is known for its classic basics as well as trend-led items, which, …
18 Beauty Products I Think Are Underrated by Beauty Snobs
Perhaps one of my least favourite pieces of skincare advice out there is that we must avoid fragranced products like the plague. Please believe me when …
6 Shoes to Wear With Jorts That Always Work
For the past few months there’s been a buzz throughout the Who What Wear UK office, all thanks to the array of stellar trends that Summer 2023 …