admin JV LA carries Weber and Giordano favorites, like Gaultier, Versace, Oldham, and Vivienne Westwood. But they say the clothes they’ve selected for the Los Angeles store have more of a “sexy, laid-back feel” (Giordano’s current style icon is Madonna in her Ray of Light era, “coming out of yoga wearing a Chrome Hearts tank and Gucci shield sunglasses”). Weber says they ship new pieces out from NYC weekly, and are meeting new collectors to source from in LA.
“We’re not fully jumping off the deep end,” he says. “But it feels like there’s a little more freedom to test the waters here by including different designers and eras we maybe wouldn’t experiment with in NYC.”
Beyond looking fab, perhaps the best part of JV is the vibe. Both the New York and LA locations have a warm, welcoming feel that one doesn’t usually get from somewhere so capital-F Fashion, like a hug around your neck from a Stella McCartney for Chloé halter top. In their beloved Instagram stories, Giordano and JV salespeople pose and play in the shop mirrors, inviting you to come in and try things on. I can’t wait to go back.
James Veloria Los Angeles is open from 11 a.m. to 5 p.m. Thursday-Sunday, at 1822 N Broadway.
