Amazon Beauty Hidden Gems To Shop Top Brands & Deals

Amazon is already a go-to destination for big-name beauty brands across drugstore and luxury categories — but it’s also a goldmine for lesser-known names in beauty. And, after deep-diving into R29 readers’ most unexpected buys from the site, we found that many of the items mentioned consistently came from that very category. Once unearthed, these unassuming skin, makeup, and even foot-care recommendations always seemed to pick up so much steam that they would skyrocket to top-bought viral success. So, we decided to corral all of these popular products and pin them down into one hidden-gem hotspot.