admin “I remember seeing a Ferrari in Harlem,” he said. “Like, some drug dealer bought it back in the day—I don’t know who he was—I just remember seeing it in the middle of the ghetto. It looked like a centerpiece, an exhibition.”
Rocky’s goal now is to mix his favorite things with Formula 1, with plans to release more products in 2024 and beyond to coincide with a handful of high-profile races. Puma execs said they gave Rocky a tremendous amount of creative freedom to try a variety of unique ideas as they went back and forth with him on designing the collection.
“I feel like there’s a big gap between Formula 1 and street-car culture, and I’m here to bridge that gap,” he said. “I don’t think there’s anybody more perfect than me to introduce both cultures to each other and shit, you know?”
The recently released capsule is certainly different, especially for a traditionally buttoned-up sport like Formula 1. Items include a long-sleeve graphic shirt with detachable gloves, denim shorts with a removable plaid apron, and a frayed, distressed balaclava, all of which were inspired by motorsports.
“So, this balaclava is derived from an image of a racer whose balaclava caught on fire—but he survived!” Rocky says, laughing a bit at how crazy it sounds. “We kind of wanted to use that money look, integrate that… Maybe I should’ve left that part out!”
The end result is a fashion line that Rocky hopes will appeal to a broad range of customers, in spite of some of its bolder, off-the-wall pieces.
“It’s still streetwear, still fun, still youthful… and if you’re in your mid-30s or 40s, you probably won’t feel too silly wearing a few pieces,” he laughs.
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