admin Last week, Supreme launched its latest campaign starring Youngboy Never Broke Again—and eagle-eyed watch fans were quick to spot a gorgeous Patek Philippe Aquanaut strapped to his left wrist. Unfortunately, it wasn’t a tease for an official collab between Supreme and Patek, but the streetwear stalwart does have a long and distinguished history of dabbling in the horology world.
Since its humble origins on New York’s Lafayette Street in 1994, Supreme has brought its effortless, skate-inflected POV to a startlingly vast array of partnerships—plastering its iconic red logo on everything from Honda dirtbikes and Speedo swim goggles to Louis Vuitton duffel bags and Burberry jackets. Naturally, a number of watch companies have entered the Supreme universe over the years to wild, hype-inducing effect.
Whether you’re a streetwear head, a watch geek, or somewhere in between, we’ve rounded up all of Supreme’s entries into the watch space—including linkups with the likes of Seiko, Timex, and Jacob & Co.—in one convenient, chronological list. Here’s hoping we have reason to add to it soon.
Supreme x Rolex (Sort of) Submariner Ref. 114060
Released: 2013
Befitting Supreme’s subversive, outsider-y roots, one of its earliest forays into the world of watches was an unsanctioned spin on a “Maxi”-cased Submariner. Bearing Supreme’s infamous “FUCK EM” slogan printed in red on the dial—an homage to the “Red Line” Subs and Sea-Dwellers of the later 20th century and beyond—only a small handful were made for friends of the brand. Unsurprisingly, when one recently surfaced on the resale market, it came with a six-figure price tag.
Supreme x TAG Heuer Pocket Pro Stopwatch
Released: 2018
