Here, on the eve of Turkey Day, we come to fill ourselves full of the best Amazon Black Friday deals. There’s much to be thankful for. Boomers no longer have to fistfight for discounted flat-screen TVs, buzzy tech, and kitchen appliances. (Zoomers still have to listen to Boomers talk about it, though.) And now that we’re getting close to the actual Black Friday, we’re starting to see better deals on fitness gear, menswear, audio equipment, kitchen gear, and more.
With Prime Day having come and gone, Amazon best Black Friday deals are on products that didn’t get big discounts back in October. The GQ Recommends team is spending most non-turkey-eating hours this week sifting through the Lightning Deals and surprise bargains to find what’s worth your holiday allowance. Here’s where things stand.
The Best Amazon Black Friday Deals We’ve Seen So Far
The truth is, everything is on sale. From Hyperice massagers to Brooklinen comforters and All-Clad cookware, you’ll likely see some sort of a deal.
On tech, up until now, we’d seen the biggest cuts go to last year’s models, and that’s not always a bad thing—most of the time, you’re getting 95% of the specs that matter for 20% (or more) less than the price of the newer model. But now that we’re within eyesight of Black Friday, we’re starting to see actual discounts on those newer models, too, like Apple Watch Series 9, the updated M3 MacBook Pros, and Sony’s latest noise-canceling headphones. Which is to say, if you’ve got a wishlist from a year of tech drops, scoop up anything with a discount while you can.
Beyond tech, we’re keeping our eyes on robot vacuums, sleep products like sheets and comforters, luggage, TVs, workout clothes, fitness gear, and menswear basics, as well as kitchen appliances like coffee makers and blenders.
We’ll be adding in new deals (and culling old ones) as we get closer to the actual Black Friday days of reckoning, so stop back and say hi every so often.
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Best Amazon Black Friday Deals: Tech
Apple
Get an AirTag for all of your favorite accessories. You can even put one on your dog.
Ring
Video Doorbell Pro 2 with Floodlight Cam
Not all Amazon “bundles” actually save you meaningful money, but this one does. And if it deters just one thief from walking off with a holiday present, you’ll save even more.
Samsung
3.1ch Soundbar and Subwoofer
The only downside to your teched-out new TV? The garbage integrated speakers. Fix that with 2-piece set that acts like four speakers. (And no, you don’t need a Samsung TV for these to sing.)
Apple
2023 MacBook Pro with M3 Pro Chip
The M1 MacBook Air blew tech reviewers away when it first came out, but if you need the best possible MacBook for creative work, then you’ll be happy to know that Apple’s latest powerhouse powerbook is getting its first discount.
Sony
INZONE H3 Wired Gaming Headset
Use this wired PlayStation headset to outmaneuver your opponents (thanks to spatial sound), then trash talk them relentlessly. Just remember to keep it PG-13, even though your 12-year-old opponents definitely won’t.
Beats
Beats’ first Studio Buds somehow fit active noise canceling and amazing sound into an extremely tiny, comfortable set of ear buds.
Samsung
It’s early yet, but Samsung has delivered the biggest TV deals of the Black Friday season—and this is a helluva discount on a 55-incher with the brand’s ultra-dense Quantum LED lighting and a 4K 120hz refresh mode for gaming.
LG
G3 Series 65-Inch Class OLED evo 4K Processor Smart Flat Screen TV
For the past three years, LG has made the world’s best TV. And as Amazon sets the stage for Black Friday and Cyber Monday sales, you can save $200 on this awe-inspiring OLED.
Bose
Last year’s best noise-cancelling headphones are $100 cheaper than Sony and Apple’s flagship cans, without sacrificing audio quality.
Sony
WH-1000XM5 Wireless Noise-Cancelling Headphones
These new wireless headphones from Sony brought an aesthetic upgrade to the top-of-the-line XM model, improved the noise-canceling, and the sound. We’d mostly seen deals on the previous model, so this is a good get on a helluva pair of headphones.
Best Amazon Black Friday Deals: Kitchen + Home
Our Place
Aesthetically pleasing bakeware won’t make your food taste better, but it will absolutely make it look better.
All-Clad
All-Clad D5 Stainless Steel Cookware, 10 Pieces
Leave the All-Clad factory sale to the amateurs. Indulge in this massive set of All-Clad’s finest and you may never need to buy another piece of cookware ever again.
iRobot
Roomba Combo i5 Robot Vacuum & Mop
The Roomba i Series recently got a major mapping and mopping upgrade in the form of the i5 Combo.
Breville
The Aston Martin of toaster ovens brings air fryer and dehydrator powers, plus sensors to keep your food cooking at just the right temp.
All-Clad
Steel Nonstick Fry Pan Set
All-Clad deals aren’t easy to come by, but that’s why you read GQ, right?
Our Place
The famous Always Pan only recently became available on Amazon, and the mega-retailer is already undercutting Our Place’s usual price.
Casper
Casper’s starter mattress is a little too thin and soft to be our first choice for your primary bedroom, but for a guest bedrooms, kid’s bedroom, or that “investment property” you picked up mid-pandemic, it’s perfect.
Ecovacs
The most advanced robot vacuum and mop in the world, it even comes with its own self-cleaning station. How thoughtful of you, little robot.
OXO
Conical Burr Coffee Grinder
Once you use freshly ground coffee, you’ll never go back to the pre-ground stuff.
Dyson
V15 Detect Cordless Vacuum Cleaner
Dyson’s famous laser vacuum isn’t at its lowest price ever (yet), but you might want to get a new vacuum before company arrives for Thanksgiving.
Shark
Shark’s on the hunt for a new piece of the smart home market: air purifiers. We haven’t used this one, but the specs seem solid: HEPA filter, a night mode that runs quieter and dims the screen, and an odor-neutralizing system that also scents the air. Plus, the brand tends to overperform for the price—and this price is more than $100 cheaper than usual.
Technivorm
Moccamaster Select 10-Cup Coffee Maker
We praised this industrial beauty in our guide to the best coffee makers on Amazon for a reason: it makes maybe the best cup of drip coffee you’ll ever have, and it’ll last forever. Now the perfect antidote to overcomplicated coffee brewers is on sale, too.
Brooklinen
All-Season Down Comforter
Brooklinen’s 20%-off Black Friday sale is also available on Amazon. Just be sure to “clip” that coupon, which just so happens to be very easy to miss, for some reason.
Home Habitat
These matching ceramic vases can store your winter bouquets and bring some life to your home when the seasonal affective disorder kicks in.
Best Black Friday Grooming Deals at Amazon
Meridian
This is the lowest price we’ve seen for a body groomer that’s perfect for manscaping—and womanscaping, and personscaping.
Therabody
This face massager has LED therapy attachments that the company claims will soothe your skin. Can’t hurt!
Tushy
Basic 2.0 Bidet Toilet Seat
If you’ve resisted buying a bidet for this long, then it’s time to give in to peer pressure and clean that tuchus properly.
Dyson
Women have known for years that Dyson’s coveted hair care tool is worth every penny because it can make anyone’s hair look better in half the time. This is a rare sale, so whether it’s for you or as a gift, snag this early Black Friday deal before it’s gone.
Waterpik
Your gums will be so clean, your dentist will take flossing advice from you.
Braun
With a deal on our pick for the best electric shaver, you can make your cheeks as smooth as a baby’s bottom. (Just don’t ever say that to anyone out loud.)
Best Amazon Black Friday Deals: Clothes + Watches
Adidas
Personally, we think these chunky hiking shoes are better off in the city where they can be properly admired.
Levi’s
A little bit of sherpa for a whole lot of warmth and style.
Seiko
Tank style for you, at a price that won’t tank your gift shopping budget.
Calvin Klein
Men’s Cotton Stretch 7-Pack Boxer Brief
The only name we’ve allowed on our waistbands since mom wrote them there in kindergarten.
Hanes
Here’s a regular reminder to get new undies.
Champion
Authentic Originals Fleece Joggers
Your go-to fall bottoms for at-home lounging.
Oakley
Men’s Oo9188 Flak 2.0 XL Polarized Sports Sunglasses
Polarized for your protection.
Oakley
Sub Temp Rc Gore-Tex Jacket
The slope-ready all-weather jacket you’ll want to wear even without a lift ticket clipped to the zipper.
Merrell
Men’s Moab 3 Prime Mid Waterproof Hiking Boot
There’s absolutely nothing “mid” about getting 40% off a pair of hiking boots so good, they were named to the inaugural GQ Recommends All-Stars list of our favorite products in existence.
Adidas
A do-it-all tote so versatile that your other, lesser totes will be jealous.
Best Amazon Black Friday Deals: Travel + Luggage
Tumi
Alpha 3 Double Expansion Travel Satchel
Tumi’s travel duffel is the perfect weekender, in that a pair of zippers let it expand in size for when you go hard on the souvenirs.
Veken
Pack smarter, not lighter.
Travelpro
Platinum Elite Hardside Expandable Spinner
This expandable spinner has a TSA-friendly lock and external USB-A and C ports (BYO portable battery). Now if only TravelPro could fix PreCheck so it wasn’t as long as the regular lines.
Samsonite
Omni PC Hardside Spinner, 24″
Whether you’re an under-packer or a “let’s bring everything, just in case” packer, this little spinner is perfectly sized for carrying onto your next flight.
DELSEY Paris
Helium Aero Hardside Luggage Set
Yup, it’s got those double-spinner wheels for added maneuverability between gates.
Thule
Paramount 27L Travel Backpack
Thule’s hip travel backpack is spacious, durable, and built to last. It’s so tough it’s almost wasted at the airport.
Best Early Amazon Black Friday Deals: Health + Fitness
Therabody
Pound your sore, achy muscles into recovery mode.
Bowflex
SelectTech 840 Kettlebell
Because adjustable dumbbells are so last year.
Peloton
The OG Peloton is back and the cheapest it’s ever been. We don’t expect to see a lower price unless the company ends up having a “Going out of business sale” one day.
Echelon
Smart Connect Fitness Bike
Amazon has plenty of budget spin bikes from brands you’ve never heard of, but Echelon’s affordable connected bikes are the only budget spin bike brand we’d actually recommend to GQ readers.
Bowflex
Go ahead, get Michael B. Jordan jacked with the help of Bowflex’s foldable multi-angle bench.
Garmin
Forerunner 245 GPS Running Smartwatch
If you prefer to get your miles in the old-fashioned way, this Garmin smartwatch can help you track your steps, your route, and your heartrate.
Hyperice
A winner in the GQ Fitness Awards 2023, this portable back massager will work out those intractable knots.
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