How Concert Fashion Is Defining Fandom In 2023

Last year, when Bad Bunny held two tours, his fandom adhered to the distinct visual aesthetic of each one. First came El Último Tour Del Mundo (The Last Tour On Earth), which, as the name suggests, featured an abundance of apocalyptic and futuristic fashion, with concert-goers wearing wraparound sunglasses and lots of black. When World’s Hottest Tour kicked off a few months later, a beachy style took over concert attendees in the form of bright pink corsets, micro miniskirts, crochet tops and bucket hats. Williams likens this dedication to “Comic-Con cosplay culture.” She explains, “Many artists invest heavily in the idea of world-building within their songs. It doesn’t surprise me that fans are putting more and more effort — and money — into dressing up for concerts.”