admin There’s no doubt that the best part of being a beauty editor is getting to try the latest beauty innovations. Beauty journalists are amongst some of the (very lucky) first to test out new launches, often weeks or even months ahead of a product’s launch date. Whether it’s the latest high-tech skincare, the very best hairstyling tools or the most coveted makeup and fragrance brands, there’s a real rush of excitement whenever a parcel arrives at the Who What Wear UK offices.
From bronzers and the best nail polishes to mega moisturisers and cleansers, between myself and our network of beauty experts, virtually no launch goes untested. But with so many new drops every single day, each with claims as groundbreaking as the next, how is anyone actually supposed to know what’s any good? Even as a beauty editor, it can often be overwhelming with the sheer amount of choice we’re now presented with.
