We’re still weeks away from the actual Black Friday, but Black Friday deals have already started showing up fashionably early. Does that mean the GQ Recommends team has had to suddenly ramp up our recon of Amazon, Walmart, Nordstrom, and all the other big box brutes? Yes. Does it also mean that everyone, yourself included, might be able to get your holiday shopping done long before enjoying a leftover Thanksgiving turkey sandwich? Hypothetically, also yes. (Though let’s be real, probably not.)
Here in the calm before the storm, we’re seeing good-to-great deals across many of the categories that GQ scouts for Black Friday sales: tech and gadgets, menswear, sneakers, grooming products, home goods and kitchen appliances, travel (including luggage), and beyond. Particularly in tech and techy home goods, you can save a lot of money on various “last year’s models”—whether that’s vacuums, headphones, or Apple products.
We’re constantly compiling and updating the absolute cremè-de-la-cremè of early Black Friday deals in this guide, while also building out frequently-refreshed steals and bargains sourced from Amazon, Walmart, and Nordstrom at those links.
Keep checking back all month long for the absolute best early Black Friday deals 2023 has to offer.
The Early Black Friday Deals Hit List
Looking for more early Black Friday deals? Subscribe to the GQ Recommends newsletter to get all our shopping guides, along with our weekly sale picks.
Early Black Friday Menswear Deals
Any interest in timeless style staples from Levi’s and Abercrombie? How about a showpiece timepiece from Seiko? For more menswear picks, see our picks from Nordstrom’s ongoing holiday sales, as well as our Black Friday menswear sales guide.
Seiko
Tank style for you, at a price that won’t tank your gift shopping budget.
J.Crew
Irish Donegal Wool Sweater
A nice piping hot bowl of stew would be perfect for a chilly day, but this hefty Irish wool sweater will do just fine.
Rains
Keep the rain at bay when the showers start trickling in.
Levi’s
A little bit of sherpa for a whole lot of warmth and style.
True Classic
Premium Fitted Men’s T-Shirts
True Classic has earned a cult following among guys thanks to buttery soft fabrics and perfect fits. If you love True Classic’s tees, then you should know Walmart is currently undercutting Amazon’s price.
Abercrombie & Fitch
Crochet sweaters are just as cool now as when your grandma gave you one as a gift for the holidays as a kid. But don’t worry if that hand-knit joint is long gone because Abercrombie still makes them (just don’t tell your Nana).
GQ’s All-Star Deals
This week, GQ Recommends introduced our first-ever All-Stars class, the 88 best menswear grails, cutting-edge gadgets, game-raising home goods, and grooming solutions as per our crack team of shopping experts. We’re so proud, we secured a flurry of GQ-exclusive discounts on 19 of the All-Stars, on brands like Alex Mill, Material, and Brûmate. Make sure you use the proper code to get the discount! And hustle up—these GQ-exclusive codes stop working at midnight on November 3rd.
Alex Mill
Use exclusive code GQAM15 for 15% off all of Alex Mill’s men’s shirts from October 30th to November 2nd.
Brumate
Use exclusive code GQBRUMATE for 20% off Rotera’s hero product from October 30th to November 2nd.
Industry of All Nations
Use exclusive code GQ15 for 15% off the alpaca beanie from October 30th to November 2nd. (Valid for the first 100 users.)
Bathing Culture
Use exclusive code GQ20 for 20% off the Bathing Culture site from October 30th to November 2nd.
American Trench
Use exclusive code GQ15 for 15% off American Trench’s site from October 30th to November 2nd.
Material
Use exclusive code GQ20 for 20% off Material’s trio of knives (excluding the “Sage” colorway) from October 30th to November 2nd.
Early Black Friday Tech Deals
Earbuds from Bose and Apple, Nintendo’s top-tier Switch, and —all for way less than usual. Shop more early Black Friday tech deals here
Nintendo
Not all screens are created equally. If you’ve given up on managing screen time (it’s a losing battle), then this OLED Switch is a great gift idea for yourself or any gaming teens on your holiday shopping list.
Apple
AirPods Pro (2nd Generation, Lightning)
If you’ve still got plenty of Lightning cords around the house, then you can save on AirPods Pro by living without the new USB-C charging.
Apple
The bougie AirPods Max are as stylish as they are exceptional—spatial audio works well, noise cancellation is second to none, and 20 hours of battery life is more than enough to get you through your commute.
Amazon
Welcome to your new bedroom TV. With both Alexa and Amazon’s Roku-esque Fire TV software built-in, this 32″ screen makes for an all-in-one (aka, far fewer cords) setup. $110 is a stupid-low price, though if you want a little more acreage, the 40″ version is only $180. (And if you need 4K plus the bells and whistles required for a living-room-level set, Amazon’s
top-tier Fire TV Omni series is also on sale right now.)
Philips
SmartSleep Sleep and Wake-Up Light
Don’t let SAD come for you this winter with a sleep light that’ll help you regulate your circadian rhythm for fewer mornings of you cursing into the ether.
Fitbit
Luxe Fitness + Wellness Tracker
“Wrist candy” rarely applies to fitness trackers, but we’ll make an exception for the Fitbit Luxe, a fairly basic tracker that can do a lot more if you spring for FitBit’s subscription service.
Bose
Bose’s QuietComfort II are the best noise-cancelling earbuds on the market, bar-none. But they’ve also upped their music-fidelity game, too—particularly thanks to some software that automatically tweaks the audio based on the shape of your ear.
Apple
If you don’t need the latest model of tech gear, the older model of the iPad is $150 cheaper than the current iteration, and most people won’t be able to tell the difference in performance if all you’re doing is surfing the web, taking FaceTime calls, and watching YouTube.
Black Friday Sneaker + Shoe Deals
Already we’re seeing some solid deals on sneakers, hikers, and loafers from shoe-niverse heavy hitters like Nike, Merrell, and UGG.
Merrell
Google, show me the most comfortable pair of walking shoes around.
Nike
Before Michael Jordan was Michael Jordan, he wore the Nike Terminator. We’re not saying that you’d end up with an earth-shattering shoe deal and mountains of cash afterward, but hey—it happened once before!
G.H. Bass & Co.
Weejuns Heritage Larkin Glossed-Leather Tasselled Loafers
Tasselled Weejuns: legends of the loafer game, icons of idle cool, slip-ons with swarthy swagger.
New Balance
Made in USA 990 v5 Running Shoe
Whether you’re running laps or walking down the block, do it in the utmost comfort (and style).
UGG
Won’t get cold feet in these.
Early Black Friday Home + Kitchen Deals
We’re seeing some rare discounts on the nice stuff (All-Clad, Casper) as well as deals that make everyday brands like OXO and Shark feel like genuine steals. **For even more home and kitchen bargains, check out our early Black Friday deal roundups for Amazon, Walmart, Nordstrom. **
All-Clad
Stainless Steel 10-inch Fry Pan
Cook with a pan that the real pros use.
Casper
Your pancake of a pillow can use a major upgrade.
OXO
Brew Conical Burr Coffee Grinder
In our testing, the OXO Brew grinder is the best budget-friendly option for those looking to up their at-home coffee setup. And for 20% off, it’s an even better value than before.
Flexispot
Pro Bamboo Electric Standing Desk
Stand up, literally, for your right to a less jacked-up back and better health overall with a helluva deal on a quality motorized standing desk.
Ninja
Don’t be surprised if after a few weeks of using the Nutri-Blender to churn out smoothies, protein shakes, and cocktails if your mouth starts watering whenever you hear the whirr of the blades. It’s Pavlov’s blender.
Shark
Vertex Cordless Stick Vacuum
Real sharks may have black, dead eyes, but this Shark can bend in half to get all the way under couch and devour the dust bunnies that have been living there for years.
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