12 Autumn Hair Color Trends & How To Ask For Them

“Jet brunette” takes inspiration from last year’s trending shade “liquid brunette,” but it’s twice as glossy, say Nicola Clarke, hair colorist at John Frieda, and Zoë Irwin, the salon’s creative director, who coined the trend together. “At Fashion Week, show after show, the brunette hair became much darker,” says Irwin, but she adds that there are a few rules to wearing this amount of depth. First, the base color must be super dark — hence the “jet” — and your colorist should layer a shade or a half lighter over the top for more nuance. A glaze (similar to a gloss, but a tad thicker) can be applied through the ends to maximize shine. “Mixing all of these can be super flattering,” adds Irwin, who says the shade reigned supreme at the Versace and Stella McCartney S/S24 shows. Lorena Castro, hairstylist and balayage expert, and Michelle Thompson, award-winning afro and textured hair specialist, prove that it’s mesmerizing.