7 Emi Jay Hair Trends: Flower Clips, Crochet, Headbands

Sure, you can grab a 3-pack of Goody headbands or a knockoff flower clip on Amazon. But, if you’re looking for both trend inspiration and the top hair accessory designs of the moment, you want to check out Emi Jay. The founder of Emi Jay, Julianne Goldmark, actually started the label when she was just 13 years old (at that point she was making non-crease hair ties out of underwear elastic, according to Forbes). Today, Goldmark is a tastemaker in the hair accessories category, with people like Sofia Richie Grainge, Oprah, and Harry Styles wearing her flower clips and specialty hair ties — both on and off label.