“Healthy skin is already one of the biggest trends we have seen in recent years and ‘achieving healthy skin’ is now the number one skin goal for people in the UK,” says Vernon. “This is set to continue as we move in to the colder winter months. As the seasons change, we see our skin become affected by the cold weather and drying effects of central heating, meaning people look for quick fixes for their problem areas.”
If you notice changes in your skin every winter, like increased redness, dullness, or tight-feeling skin, then you’re not alone. The change in climate as we head into winter is one of the biggest annual motivators for people to refresh and update their skincare routines. But don’t be tempted to do anything drastic. “What you really need is a consistent skincare routine and to avoid using products that can overload your skin,” advises Vernon.
So before you throw out the contents of your bathroom shelf or reach for the strongest acid toner you can find, strip your routine back to the basics—cleanser, moisturiser, and sunscreen. From there, add in a serum that will help you to address your primary skin goal. For example, vitamin C for dullness, azelaic acid for redness, or salicylic acid if you’re tackling breakouts. This will allow you to focus on one issue at a time, instead of overwhelming skin.