The best part about Amazon Black Friday deals arriving up earlier and earlier is that you have zero need to go to the mall between now and January. Boomers no longer have to fistfight for discounted flat-screen TVs, buzzy tech devices, and kitchen appliances. (Zoomers still have to listen to Boomers talk about it, though.) The leaves have just started to fall, and already Amazon Prime shoppers are getting screaming deals on fitness gear, menswear, audio equipment, mattresses and more.
Of course, for Amazon, this isn’t fun and games so much as war games. With Prime Day in the rearview, Amazon ambushed its brick-and-mortar competitors by launching some of the best Amazon Black Friday deals early. Not all the so-called bargains are actual bargains, but we’ve been able to pluck a few winners from the field of battle.
What Are the Best Black Friday Deals Amazon’s Offering So Far?
The truth is, everything is on sale. Or it will be, at some point. From Wilson basketballs to air purifiers to Apple gear, you’ll likely see some sort of a deal. A lot of the biggest cuts have come to last-year’s models, particularly in tech, smart kitchen appliances, and fitness gadgets. That’s not a bad thing—most of the time, you’re getting 95% of the specs that matter for 20% (or more) off the price of the newer model. The key is to go in knowing what you need (or just really really want), then keep checking lists like this to find Black Friday deals you might not trip across on your own.
At the moment, we’re keeping our well-trained eyes peeled for early Black Friday-level deals on the usual suspects (think: robot vacuums, Amazon devices, sleep products, TVs, luggage, workout clothes, and menswear must-haves), as well as the top new releases of the year so far. We’ll be adding in new deals (and culling old ones) as we get closer to the actual Black Friday/Cyber Monday days of reckoning, so stop back and say hi every so often.
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Best Early Amazon Black Friday Deals: Tech
Sony
INZONE H3 Wired Gaming Headset
Use this wired PlayStation headset to outmaneuver your opponents (thanks to spatial sound), then trash talk them relentlessly. Just remember to keep it PG-13, even though your 12-year-old opponents definitely won’t.
Beats
Beats’ first Studio Buds somehow fit active noise canceling and amazing sound into an extremely tiny, comfortable set of ear buds.
Samsung
It’s early yet, but Samsung has delivered the biggest TV deals of the Black Friday season—and this is a helluva discount on a 55-incher with the brand’s ultra-dense Quantum LED lighting and a 4K 120hz refresh mode for gaming.
LG
G3 Series 65-Inch Class OLED evo 4K Processor Smart Flat Screen TV
For the past three years, LG has made the world’s best TV. And as Amazon sets the stage for Black Friday and Cyber Monday sales, you can save $200 on this awe-inspiring OLED.
Bose
Last year’s best noise-cancelling headphones are $100 cheaper than Sony and Apple’s flagship cans, without sacrificing audio quality.
JBL
Tune 660NC: Wireless On-Ear Headphones
Looking for new headphones that don’t cost $300 to $500? JBL makes high-quality audio products that won’t bust your budget into a hundred pieces.
Samsung
3.1ch Soundbar and Subwoofer
The only downside to your teched-out new TV? The garbage integrated speakers. Fix that with 2-piece set that acts like four speakers. (And no, you don’t need a Samsung TV for these to sing.)
Apple
The famous M1 MacBook Air was released in 2020, and against all odds it’s still one of the best laptops in the world. The current discount ain’t much, but keep an eye on this deal as we approach Black Friday.
Epson
EpiqVision Ultra Short Throw Laser Projector
Janky portable projectors are out; short-throw laser projectors are in. Because everything’s better with lasers.
Dyson
Women have known for years that Dyson’s coveted hair care tool is worth every penny because it can make anyone’s hair look better in half the time. This is a rare sale, so whether it’s for you or as a gift, snag this early Black Friday deal before it’s gone.
Waterpik
Your gums will be so clean, your dentist will take flossing advice from you.
Best Early Amazon Black Friday Deals: Kitchen + Home
Ninja
BL770AMZ Mega Kitchen System
You can think of Ninja’s dual blender and food processor as getting two crucial kitchen gadgets for the price of one—or you can think of it as cheap way to install more counter space.
Breville
The Aston Martin of toaster ovens brings air fryer and dehydrator powers, plus sensors to keep your food cooking at just the right temp.
Tushy
Basic 2.0 Bidet Toilet Seat
If you’ve resisted buying a bidet for this long, then it’s time to give in to peer pressure and clean that tuchus properly.
iRobot
With a pre-Black Friday deal, Roomba’s cheapest self-emptying robo-vac now brings you laziness for even less.
All-Clad
Steel Nonstick Fry Pan Set
All-Clad deals aren’t easy to come by, but that’s why you read GQ, right?
Our Place
The famous Always Pan only recently became available on Amazon, and the mega-retailer is already undercutting Our Place’s usual price.
Casper
Casper’s starter mattress is a little too thin and soft to be our first choice for your primary bedroom, but for a guest bedrooms, kid’s bedroom, or that “investment property” you picked up mid-pandemic, it’s perfect.
Ecovacs
The most advanced robot vacuum and mop in the world, it even comes with its own self-cleaning station. How thoughtful of you, little robot.
OXO
Conical Burr Coffee Grinder
Once you use freshly ground coffee, you’ll never go back to the pre-ground stuff.
Dyson
V15 Detect Cordless Vacuum Cleaner
Dyson’s famous laser vacuum isn’t at its lowest price ever (yet), but you might want to get a new vacuum before company arrives for Thanksgiving.
TIKI Store
This is a smoking hot deal on our favorite, easy-to-light fire pit .
Flash Furniture
If you’re not going to get the standing desk, at least sit to the best of your ability.
Hamilton Beach
Because this is small enough to fit in your suitcase, you’ll never have to show up to a wedding or business conference wearing wrinkles ever again.
Shark
Shark’s on the hunt for a new piece of the smart home market: air purifiers. We haven’t used this one, but the specs seem solid: HEPA filter, a night mode that runs quieter and dims the screen, and an odor-neutralizing system that also scents the air. Plus, the brand tends to overperform for the price—and this price is more than $100 cheaper than usual.
Braun
With a deal on our pick for the best electric shaver, you can make your cheeks as smooth as a baby’s bottom. (Just don’t ever say that to anyone out loud.)
Ring
Video Doorbell and Floodlight Camera Bundle
Not all Amazon “bundles” actually save you meaningful money, but this one does. And if it deters just one thief from walking off with a holiday present, you’ll save even more
Best Early Amazon Black Friday Deals: Clothes + Watches
Carhartt
Men’s A18 Acrylic Watch Cap
Carhartt should run for office because it’s the one thing stylish city guys and construction workers can agree on.
Levi’s
A little bit of sherpa for a whole lot of warmth and style.
Seiko
Tank style for you, at a price that won’t tank your gift shopping budget.
Calvin Klein
Men’s Cotton Stretch 7-Pack Boxer Brief
The only name we’ve allowed on our waistbands since mom wrote them there in kindergarten.
Hanes
Here’s a regular reminder to get new undies.
Champion
Authentic Originals Fleece Joggers
Your go-to fall bottoms for at-home lounging.
Best Early Amazon Black Friday Deals: Travel + Luggage
Travelpro
Platinum Elite Hardside Expandable Spinner
This expandable spinner has a TSA-friendly lock and external USB-A and C ports (BYO portable battery). Now if only TravelPro could fix PreCheck so it wasn’t as long as the regular lines.
Samsonite
Omni PC Hardside Spinner, 24″
Whether you’re an under-packer or a “let’s bring everything, just in case” packer, this little spinner is perfectly sized for carrying onto your next flight.
Samsonite
Ascella 3.0 Softside Expandable Luggage Set
Samsonite is the go-to luggage brand for millions of people. That might make it harder to recognize your bag on the carousel, but that’s because Samsonite luggage is affordable, reliable, and lasts forever.
Best Early Amazon Black Friday Deals: Health + Fitness
Therabody
Pound your sore, achy muscles into recovery mode.
Bowflex
SelectTech 840 Kettlebell
Because adjustable dumbbells are so last year.
Peloton
The OG Peloton is back and the cheapest it’s ever been. We don’t expect to see a lower price unless the company ends up having a “Going out of business sale” one day.
Echelon
Smart Connect Fitness Bike
Amazon has plenty of budget spin bikes from brands you’ve never heard of, but Echelon’s affordable connected bikes are the only budget spin bike brand we’d actually recommend to GQ readers.
Bowflex
Go ahead, get Michael B. Jordan jacked with the help of Bowflex’s foldable multi-angle bench.
Hydrow
Go ahead, get Michael Phelps-lean with the help of Hydrow’s smaller, foldable rower.
Garmin
Forerunner 245 GPS Running Smartwatch
If you prefer to get your miles in the old-fashioned way, this Garmin smartwatch can help you track your steps, your route, and your heartrate.
Wilson
A basketball that’s so pretty it’s almost a shame to get it dirty.