29 Anti-Trend Zara Items You’re About to See All Over London

Of course, this really should come as no surprise considering the quiet-luxury aesthetic has had a hold on fashion for the best part of 2023. In case you aren’t 100% set on what quiet luxury is, it’s essentially fashion that embodies understated elegance and refined simplicity; timeless pieces that exude sophistication without the need for overt logos or flashy designs. Although many have embraced this look, I’d say it’s London that is truly encapsulating this movement right now, especially as we head into autumn where things like knitwear, loafers and trench coats come into play. And Zara is proof that you don’t need an unlimited budget to give your new-season capsule that anti-trend finish.

Below, I’ve assembled an edit of the chicest Zara buys that have just landed on site, all of which fall under the category of “affordable but classic”. You know what to do…

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