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Every day is a good day when you wear your favorite jeans. But before you found the one, you likely had to sort through the many denim brands on the market and engage in a try-on-and-error journey. When you know who makes your very perfect pair of jeans, the task becomes all the easier.
Some labels put an emphasis on sourcing durable vintage fabrics that won’t lose their shape over time, while other bands focus on offering a customized fit by weaving elastic fabrics into more structured cotton fibers. In addition to fit, there are also the ever-evolving silhouettes, cuts, and colors ways to consider.
Without getting too technical, we’ve rounded up the best denim brands to keep on your radar. Whether you’re looking for a steal from the Gap (Our Accessories Director can’t stop singing this pair’s praises) or are ready to invest in a high-quality option from Khaite, there’s something for everyone just ahead. Be sure to bookmark this page and add these labels to your fashion vocabulary before your next shopping rendezvous.
Best Denim Brands
No need to borrow from the boys. London-based label Raey specializes in androgynous fits—like these perfectly baggy styles. Regular production audits are essential to the socially responsible mission as well as eco-friendly practices. You can exclusively shop the season-less designs on Matches.
Here’s a label that names each style after the world’s most iconic models (Cindy Crawford and Joan Smalls, to name a few). Just like the supers, each pair of Grlfrnd jeans gets better and better over time. The durable fabric was made to age gracefully, leaving you with a perfectly lived-in finish. Keep up with the latest and greatest by shopping Grlfrnd’s always on-trend selection of jeans.
For timeless silhouettes with an effortlessly cool New Yorker-inspired finish, look to Rag & Bone to expand your denim collection. The brand forgoes trends and puts longevity first, creating silhouettes that you’ll want to wear year after year over and over again. And it’s not just the styles that matter, Rag & Bone has a quality guaranteed policy, ensuring every item is made properly.
From cost breakdown to factory audits, Everlane prioritizes being open and honest with its customers. The label has also become a go-to for jeans created using renewable energy and air drying techniques that cut down on CO2 emissions.
Skip the trends and reach for a pair of jeans made by a label that’s dedicated to designing wardrobe essentials with an emphasis on expertly crafted details. Giorgia Gabriele founded Armarium in 2022 in an effort to make dressing to impress easy and it has already become a favorite of fashion editors and tastemakers who appreciate timeless, season-less staples.
There’s nothing like a classic, and Levi’s trustworthy styles have truly withstood the test of time. No, literally. The brand was founded in 1953, and even Princess Diana was a fan of the American staple. Give its iconic 501’s a try or test-drive its newer waist-cinching Ribcage silhouettes.
You’ll find the ever-enduring allure of the ’70s throughout Frame’s denim collection. With production in L.A. and inspiration rooted in the ease of French dressing, Frame has mastered the art of creating perfectly flared jeans. Zoom in and you’ll see that the label pays close attention to detail—like subtly emphasized seams and refined, barely-there distressing.
Since launching in 2010, Lela Becker and Tim Kaeding have expanded Mother into a full-range ready-to-wear collection that includes just about everything from outerwear to accessories. But it’s the label’s jeans, which support local businesses and manufacturers in Los Angeles, that keep us coming back for more. Maybe you’ve seen Mother’s coveted denim threads on stars like Meghan Markle and Katie Holmes.
Vintage lovers, this one’s for you. Just as the name suggests, Re/Done takes retro silhouettes and updates them with a modern twist. The journey started in 2014 for founders Sean Barron and Jamie Mazur by taking classic Levi’s jeans and giving them a flattering tailored fit. The label also receives major bonus points for the eco-friendly system used in the dying process to minimize water waste.
If you like the way stretch jeans mold to your body but are in the market for something that looks deceptively as structured as a vintage pair, Gap’s beloved jeans are sure to become a fave. The iconic brand has championed classic American style since it was founded in 1969. And husband-and-wife duo Don and Doris Fisher had one mission when they opened Gap’s first store in 1969: to make finding a great fitting pair of jeans easy for everyone.
A prim and polished pair of jeans from Khaite will elevate those casual moments. The brand, which is properly pronounced ‘Kate’ and was founded by Cate Holstein in New York City, has been known for crafting high-quality wardrobe essentials since launching in 2016. It doesn’t matter if you’re a fan of light or dark wash denim, you’ll cherish your Khaite jeans for years and years to come.
With sizes ranging from 00 to 32, Good American has prioritized creating jeans with nearly every body shape in mind since Khloe Kardashian and Emma Grede launched the brand. Good American also believes that it shouldn’t be difficult to find comfortable, figure-flattering jeans; it should be the norm. And while denim is core to the brand, the label has expanded with sportswear, swim, and shoes.
There’s no better brand to turn to for vintage ’90s-inspired jeans than Agolde; the label ruled the decade and is continuing to breathe new life into the iconic, easy-going silhouette. What’s even better, Agolde pushes boundaries, experimenting with unexpected cut-outs and architectural silhouettes. Don’t let the playfully cool silhouettes fool you. While they might seem completely undone, each style was crafted by experts paying exceptional attention to detail.
For jeans with a chic French girl twist, turn to L’Agence’s luxuriously constructed denim pieces. Established in 2008, this isn’t co-founder Jeffery Rudes’s first denim brand. He’s developed his expertise in the industry since the 1970s.
If buttery soft jeans are on the top of your wish list, look no further. Madewell’s denim finds have become synonymous with comfy jeans ever since J.Crew launched the spinoff brand in 2006. Madewell knows that nothing beats that worn-in feeling, and the brand has managed to achieve that cozy aesthetic with each pair of jeans—even on your very first wear.
Get all of your premium casual needs from Citizens of Humanity. The brand is taking elevated jeans to the next level, ensuring every piece is hand inspected by 40 different artisans. That’s good news for those who love stretchy denim because the brand’s elastic jeans are made to withstand several washes.
No other brands have perfected the art of ripped, tattered, and distressed jeans like R13. Chris Leba founded the brand, which has a rebellious spirit, in 2009. You can infuse an instant rocker chic aesthetic into your line with R13’s undeniably cool basics—like its reliable hoodies, cozy flannel shirts, and—the reason why we’re here—R13’s coveted jeans.
Here’s proof that jeans don’t have to be boring. Made in Tomboy, which was founded in 2015, plays with pleats and standout stitching to add an interesting twist to its denim creations. The Italian brand looks back to the ’70s and ’80s for inspiration as well as the iconic style of Madonna.
Is it possible to have a pair of jeans that fit just as well as your favorite pair of trousers? Louise and Gary Edgley think so. Crafted in Los Angeles, the founders of Slvrlake skip the embellishments and prioritize fit over everything. So turn to Slvrlake’s tailored denim pieces, which come in a plethora of colorways, for your easy-wear everyday essentials.
Whether you’re headed out to dinner or running errands, you’ll find a style to fit every moment in AG’s collection. The brand’s name symbolizes founder Adriano Goldschmied’s initials, and since its start in 2000, the label has focused on fabric innovation, creating items from hemp, soy-based ink, and Corozo buttons from South American Tagua trees.
If you’re looking for a pair of jeans with sophisticated ease, California cool vibes are woven into every denim piece by Boyish, which was founded by Jordan Nodarse. As the name suggests, the Los Angeles-based label finds inspiration in the men’s department and tailors those silhouettes to fit just right on a woman’s body. Plus, the brand seeks to reduce its impact: Boyish uses a third of the amount of water associated with standard denim-production processes.
Join fans Kate Moss and Rosie Huntington-Whiteley, and get the model-off-duty look with a pair of Goldsign jeans. You’ll have to move quickly to get your hands on a pair of these coveted jeans. Goldsign, which was founded in 2005, prioritizes quality over quantity, so each style is made in small batches in Los Angeles.
Nothing goes to waste in E.L.V. Denim’s jean-making process. The London-based label, which was founded by Ann Forster, gives deadstock and straps new life by transforming them into color block creations in the brand’s sustainable creations. That’s not the only sustainable practice. E.L.V. Denim’s jeans also cut back on water waste during the manufacturing process.
