We all have the brands we turn to when we’re feeling a little uninspired with our wardrobes. Mine is H&M. Throughout every stage in my style journey (and life), from being a struggling fashion intern in my early 20s to becoming a bona fide editor, H&M has been constant and unwavering. I get just as much of a kick shopping there now as I did 10 years ago, and that’s something I can’t say about every store I bought from when I was 22.
Most recently, I indulged in an H&M shopping spree before heading on my summer holiday, and what I found on the website seriously impressed me. By the time I got to the end of the new arrivals, I had added so many pieces to my wish list I knew I’d inevitably have to whittle it down. The thing is I really struggled—there were so many expensive-looking staples for both summer and beyond,I couldn’t decide between them. What a problem to have, right?